In simple terms, Facebook Ads (now managed through the Meta Ads Manager) are paid advertisements you can show to users on Meta’s platforms. Unlike search ads (which target keywords), Facebook Ads primarily target people based on: You set a budget (you can start small!), define your audience, create your ad (using images, videos, text), and tell Facebook what you want to achieve. Your ads then enter an auction system to determine when and where they’re shown.

SEO stands for Search Engine Optimization. At its core, it’s the process of improving your website so that it ranks higher in search engine results (like those on Google, Bing, etc.) for specific keywords or phrases. When someone searches for “best gluten-free recipes India” or “WordPress development tips,” you want your relevant post or page to appear as close to the top as possible. Why? Because most people click on the first few results. A higher ranking means: Search engines like Google use complex algorithms to “crawl” (read) and “index” (store) websites. They then rank them based on hundreds of factors, trying to show the most relevant, helpful, and trustworthy results to the user. SEO is simply about understanding these factors (or at least the most important ones) and making your website “search engine friendly. You’ve already got a head start! WordPress is inherently quite SEO-friendly. Plus, its vast ecosystem of themes and plugins offers powerful tools to help you optimize your site, even if you’re not a technical wizard. Tools like Yoast SEO or Rank Math are like having a helpful SEO assistant built right into your dashboard! Your WordPress Toolkit Your Theme: Choose a well-coded, fast, and mobile-responsive theme! This is crucial. Your Hosting: Good hosting can significantly impact speed. SEO Plugins: Most (like Yoast/Rank Math) automatically generate an XML sitemap for you.